Conversion Rate Optimization for E-Commerce
Your ad spend is growing, but conversion isn't keeping up. We run structured, data-backed testing programs that convert more of the traffic you already have — without spending another dollar to get it.
Get Your VaultScoreAttn: Brands With Traffic That Isn't Converting
Somewhere between click and checkout, revenue quietly slips away. Most brands never find out exactly where — they guess, copy competitors, or run tests with no real hypothesis behind them.
Feel like you're not yet reaching the conversion rate you know is possible?
Growth Vault runs CRO using the VaultScore Method — grounded in real customer research and analytics, not copied best practices.
More Revenue From Existing Traffic
No extra ad spend needed — you convert more of what you're already paying for.
Decisions Backed by Data, Not Opinion
Every test starts from real research, not a guess or a competitor's homepage.
A Compounding Testing Program
Each test's learnings feed the next one — gains build on each other over time.
"Growth Vault improved the way our store guided customers from first click
to checkout. Their Shopify development and CRO work made the experience
cleaner, faster, and much easier to shop."
"We needed more efficient customer acquisition without losing brand quality. Growth Vault strengthened our Meta Ads strategy and creative system, giving us more consistent performance and better traffic
quality."
"Growth Vault reorganized our product storytelling and built higher-converting campaign pages that made every launch easier to scale. Their Creative / Design and CRO support improved both clarity and performance."
"They felt like an extension of our internal team. Growth Vault combined design improvements with better email timing and content, which helped us create a more premium customer experience and stronger repeat purchase behavior."
"Growth Vault helped us connect stronger landing pages with smarter lifecycle messaging. Their Email & SMS work turned more first-time buyers into subscribers and brought much more structure to retention."
"The Growth Vault team sharpened our offer, refreshed our paid creative, and gave our Meta Ads account a much stronger acquisition engine. The improvement in efficiency was obvious within weeks."
Performance-Only, By Design
No monthly retainer. We only earn a share of the growth we actually create.
A Specialist, Not a Generalist
Every discipline is run by a dedicated expert, not one person covering six jobs.
Selective, Not Volume-Driven
We only take on brands we're confident we can grow — our economics depend on it.
The CRO Process
Research
Quantitative analytics review combined with qualitative research — heatmaps, recordings, surveys.
Hypothesis & Prioritization
Every test starts from a real hypothesis, prioritized by expected impact — not a random idea list.
Testing
Controlled A/B tests run to statistical significance, not stopped early because a number looked good.
Iterate
Learnings feed the next test — a compounding program, not a one-off redesign.
38%
Increase In Conversions — Beauty & Cosmetics Brand
How One of Our Beauty Brands Increased Conversions by 38% Through Landing Page Work
One of our beauty brands was already driving solid traffic, but its landing pages weren't grounded in real customer research. Too many decisions were based on hypotheses instead of tested insights.
We used the same structured research and testing approach that helped one of our clients in the supplements space increase subscriptions by 41%, and lifted conversions by 38% — with the gains compounding month over month.
CRO Program
Turn more visitors into customers
Only 10 spots open this month
Includes
Full-funnel CRO audit, quantitative and qualitative
Structured, ongoing A/B testing program
Monthly reporting on what actually moved the number
Best For
E-commerce brands doing $10k+/month in profit (brands at $5-10k considered with a closer look at margin)
What can you actually test?
Landing pages, product pages, checkout flow, bundling and subscription logic, and more — scoped based on your VaultScore results.
Do we need a minimum amount of traffic?
Formal A/B testing needs enough traffic to reach significance. Below that threshold, we lean on qualitative research and proven best practices instead.
How long until we see results?
A single test cycle typically runs 4-6 weeks; program-level results compound over the following months.
Do you implement winning tests yourselves?
Yes — implementation is included, on your own store.
Do we need to sign up for all six Growth Vault services?
No. You can work with us on CRO alone — we only recommend additional services where your VaultScore actually supports it.